Maximilian Sailer - Certified brewer at Hofbräuhaus Traunstein

Maximilian SailerBeer in a sport environment, how is that?
"Beer? It's not just beer! It is a quality product from Bavaria, centuries old and brewed according to traditional recipes. According to the Reinheitsgebot, which guarantees the best quality. We reap the malt and the hops of our own land. Our brewers deliver top performance in that sense, one that fits in a sport environment. And of course, beer fits very well with ice skating. The skaters will definitely have a drink, but we also want to host all the friends and founders of the KIA Speed Skating Academy in the best possible way. And of course this includes an excellent Bavarian beer."

Why does your brewery support the speed skating academy?
"Because the KIA Speed Skating Academy has an international reputation, which matches our ambition. Our brewery is 400 years old next year. I am the fifth generation of the Sailer family that is the head of the brewery. We annually make 10 million liters of beer and have a turn over of 10 million Euros. But now we want to explore the world, enter into Austria, Italy, to New York and Macau. And do not forget Hong Kong, the gateway to China. Our exports have grown by 20 percent last year and through the international guests of the skating academy we hope to make further steps with the Hofbräuhaus Traunstein."

How did you get in touch with the academy?
"I read about the initiative in the local newspaper. I have plucked up the courage and I immediately went down. "You definitely need beer!", I told Marnix, who I still called Mister Wieberdink of course. Look, we have a regional role as Hofbräuhaus Traunstein. The more Inzell and the regional economy develops and grows, the more beer we sell. This local growth is more important than our exports. And guests of the KIA Speed Skating Academy are always welcome to visit us at Hofbräuhaus Traunstein. Since we receive 10,000 visitors a year. Then everyone can immediately taste why our Helles beer was chosen as Europeans best beer in 2009."

  • en


  • Group 4 Securicor
  • Clafis Engineering
  • X-Tend Craft
  • Aegon
  • Boukens Ice & Climate Solutions
  • Viking
  • Sportconfex
  • Allianz Nederland Groep N.V.
What are ambassaDOORS? READMORE


Maximilian Sailer
Certified brewer at Hofbräuhaus Traunstein

Hofgasse 6
83278 Traunstein